It has only been a couple of years since talk about the application potential of augmented reality and virtual reality in retail has started gaining momentum. And already, retailers are looking at a possibility where the two can be brought together in the same space through what is called mixed reality (MR), with the aim to differentiate. Looking at the pace at which the tech…
Amit Mangwani
Retail Specialist | Technophile | Traveller
A seasoned consumer marketer specializing in retail, online, experiential and digital domains. Amit is leading Intel’s retail engagement in new and emerging retail facing sectors like VR, AR and Conversational Commerce among others. He has been at the forefront of integrating digital tools among OLR’s across the region, creating gaming experiential experiences for millennials and developing new consumer journeys meshing offline and online buying worlds.
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