A seasoned consumer marketer specializing in retail, online, experiential and digital domains. Amit is leading Intel’s retail engagement in new and emerging retail facing sectors like VR, AR and Conversational Commerce among others. He has been at the forefront of integrating digital tools among OLR’s across the region, creating gaming experiential experiences for millennials and developing new consumer journeys meshing offline and online buying worlds.
In this world of Millennials and the generation X retailers are expected to provide a 360° consumer experience across multiple online and offline platforms. The retail market is no longer confined to just selling a product anymore. Consumers today expect the retailers to think beyond the established dimensions of the physical and digital space and provide them with a holistic shopping experience. In an effort…
A lot has been written and spoken about the Millennials – about their habits, their likes and dislikes, and how they’ve changed our world forever. But, how much of what has been said about them is actually true? Are they – as we think – a generation that’s forever wired or do they share any similarities with the previous generations too? This blog post is…
