The Future is Now: Customer-Centric Experiential Retail in the Mixed Reality Era

Sep 7th, 2017 Amit Mangwani

It has only been a couple of years since talk about the application potential of augmented reality and virtual reality in retail has started gaining momentum. And already, retailers are looking at a possibility where the two can be brought together in the same space through what is called mixed reality (MR), with the aim to differentiate. Looking at the pace at which the tech…


Experiential Shopping, AR, VR: A Digital Retail Evolution Is Shaping Our Airports

May 3rd, 2017 Amit Mangwani

(This post is a continuation of an earlier post on the changing face of Airport Retail) Airports are using technology to create engaging experiences for shoppers. QR codes, iBeacon technology, Virtual Reality and a host of other digital solutions are allowing airports to deliver added conveniences to passengers and boost their retail sales. Virtual Reality The latest in a plethora of digital possibilities to enhance…